The line

We are coming to that point in time where we all need to draw a line in the sand.


On one side of that line is ‘good’; and on one side of that line is ‘bad’.

And where we find ourselves, in relation to that line, is really the only thing that’s going to count, as move into the next stage of this unfurling geula process.


On THIS post, I addended an email that a reader sent me, about Chabad setting up a ‘Chabad House’ in the Metaverse.

It was a very long post, and it’s very possible that you missed it, so I wanted to return to that topic again, and flesh it out a bit more.

Here’s what I got sent, over email:

There’s a crypto called Decentraland (MANA).

Basically you buy virtual land (some of it sells for millions of dollars) in the metaverse.
There are 2 big virtual land metaverses; Sandbox and Decentraland. The question is which will win out. Anyway, Chabad recently bought some virtual land on MANA and built a virtual Bet Midrash there; this is being hailed as the first virtual shul and gathering point for frum Yidden in the metaverse.
My first question was how much did they pay for the land there and who financed it, because it’s not cheap.
My second is now the metaverse is kosher? I’m disturbed over this.
MANA will probably be the big land metaverse overtaking SAND, considering Chabad bought there and they seem to have a good pulse on the direction things are going… I’m sending the article link below so you can find out more. When will the global metaverse Noahide center be opening next 😼?
When I go to that link on the site, here is what I read:
“The ultimate purpose for which these new technologies were developed,” the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, taught, “is that they be used for holy purposes. … The fact that they can also be used for mundane purposes, and even things that are the opposite of holiness, is to facilitate free choice … and G‑d commands, requests and grants the capacity that ‘you shall choose life.’ ”

This is the same argument I used to hear from Prozac addicts, about how ‘God is the one who made drugs, and He wants us to use them.’

You can apply that argument to absolutely every bad, evil thing in the world.

Who made heroin? God did!

Who made guns, and nukes and tanks? Why, God did, silly!

Who made Active Denial Systems, and 5…G tech, that can literally smoke a man’s brains out of his head, instantly killing him? Why, God did!



Ein Od Milvado.

That’s not a chiddush.

Our job is to choose against the ‘bad’ stuff that God made in the world, and to draw our line in the sand, against all this terrible, awful, soul-destroying technology that is really rooted in the deepest places of tumah.

That’s not me saying that.

The genuine Torah viewpoint about this ‘tech’, from computers on, and especially in relation to internet and smartphones and social media – has always been to flee away from it, as much as possible.


We forget, but there were so very many leading rabbis who came out so strongly against smartphones, and against ‘the internet’, and against family and home-destroying ‘Facebook’ and Instagram and all the rest.

But then, there was Chabad, telling us that:

“The ultimate purpose for which these new technologies were developed,” the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, taught, “is that they be used for holy purposes.”

And Chabad are also frum Jews, don’t you know?

And if Chabad says its OK to spend all your time posting up pictures of your home life on Facebook, indulging in non-stop lashon hara and gossip online, totally neglecting your kids and husband to hang out on Instagram – and now, hanging out every waking hour in the virtual reality ‘Metaverse…’ – why.

Then all those other rabbis, who tore out their throats screaming about the dangers of internet, and the dangers of smartphones, and the dangers of social media….


They must just be backward-primitivos, that didn’t have the vision and wisdom of the Lubavitcher Rebbe.



I just got this email, from someone who frequently attends a Chabad shul:

I was scanning about metaverse….are you familiar with Rav Itamir Shwartz?

I wonder what he would say about a virtual shul??

He says technology is the 49 level of impurity. He said the 50th level is when a person totally loses his temimut – when he has lost his entire earnest yearning to have a relationship with Hashem.

I think virtual anything is the complete absence of connection, absence of a true connection, a relationship. Don’t you?


When I read this, I realised that it’s really time to stop beating around the bush about what is really going on here, and to draw a line in the sand.

Because this is how it’s been working for the last 50 years, that ‘frum Chabad’ are used to normalise the idea that it’s OK for religious Jews to do things that it’s really never been OK for ‘religious’ Jews to do, and then everyone else in the frum community follows their lead.

And that’s exactly what is going on with this ‘Chabad House’ in the virtual Metaverse, too.


This is the ‘Jewishvirtualreality‘ website of the people behind this project, HERE.

Here’s a snippet:

Rabbi Shmuli Nachlas of Toronto, Rabbi Yisroel Wilhelm of Boulder, Colorado, and technology-enthusiast Alex Gelbert have ventured into the metaverse to launch the first VR Jewish Center: the MANA Jewish Center in Decentraland.

“The rationale is very simple”, says Rabbi Nachlas, “Where there are people, there is Chabad. And wherever events are happening, we find the opportunity to jump in and engage people on their turf.”

“We always knew that if you can live on the moon, Chabad will be there to greet you,” says Rabbi Wilhelm. “We’re not on the moon yet, but now you can reside in the metaverse and Chabad will be there to welcome you!”

Alex, a technology and crypto enthusiast who owns the digital advertising agency Let There Be, is fascinated with the metaverse. …

“Decentraland advertises Lose yourself in an amazing, evolving world,” says Rabbi Nachlas. “We believe that the metaverse—like a physical synagogue, a school, a city—is a place in which you can find yourself. You are your soul, and the Torah will guide you to find the real you even as you float along as an avatar in the metaverse.

We are happy to have launched the very first Jewish Center in the metaverse and look forward to welcoming all bold and pioneering Jewish organizations to join us as we develop Jewish experiences in virtual reality.”


You see what I mean?

Chabad is ‘normalising’ this totally un-human and un-Godly ‘virtual reality’, they are the first ones to jump into the boiling bath, so that other ‘bold and pioneering Jewish organisations’ will follow.

And that is what will happen, unless people like you and me draw a line in the sand and say ad kan!!!

And no further.


I went to take a look at Alex Gelbert’s company, Let There Be, to see if I could learn a little more about this enthusiastic advocate of ‘Jewish Virtual Reality’ in the orthodox world.

The company specialises in making promo videos for ‘healthcare education’.

They do a lot of work for Pfizer, amongst others, and hey, looky there!

They also put a video together for HP, to ‘educate’ about the coming Internet of Things.



So, now I went to find out how much a ‘virtual plot of land’ costs in Decentraland.

I learn that real estate developers recently paid $1 million REAL dollars to develop a ‘virtual mall’ there called the MetaJuku Mall.

I know, this sounds totally unbelievable and incredible to most sane people out there, but watch this, to see just how mad this ‘virtual reality’ reality is becoming:


Marc Zuckerberg is quoted as saying that the Metaverse is basically the next big thing, continuing the ‘advances’ started by PCs and then developed further by smartphones….

Doesn’t that say it all, really?


The dark side of investing in a ‘virtual life’ where you basically just put your soul-power into a man-made ‘SIMS world’ that is empty of God isn’t hard to find.

Like all video games and online escapism, people are getting addicted to being ‘in the Metaverse’.

Then, there are growing problems like this, from HERE:

Last summer, Allen Roach saw something that really disturbed him: His then-11-year-old son, Peyton, used a sword to slice off the arms and legs of characters in a virtual reality medieval fantasy game, Blade & Sorcery, then threw the dismembered digital bodies off a bridge.

Sure, it all happened in VR. But for Roach — who spotted this gory scene while monitoring his son’s VR gaming on a computer screen that mirrored what Peyton was doing with an Oculus Quest 2 headset — it felt uncomfortably real.

Then, there are the very real, VERY worrying spiritual-philosophical aspects of all this.

This tweet gives you an idea – really just the tip of the iceberg – of the scope of this problem:


This is not the time or place to go into this idea in detail, but ‘the Metaverse’ is basically building a nihilistic, atheistic, ‘buddhist’ alternative reality, where the mind can’t tell the difference between ‘real or fake’, ‘up or down’, ‘good or bad’….

And THIS is where Chabad is being used to encourage other frum Jews to hang out in?!?



In the article on that’s linked above, we find a lot of ‘high ideals’ about reaching Jews wherever they may be.

But just like the idea that all technology can and MUST be used for the good, there is an obvious flaw in this argument:

Hey, you want to spend time in a brothel? No problem!!! We’ll open a Chabad house there, to help guide you back home when you’re ready…
Hey, you want to become a 33rd degree Grand Wizard in a (devil-worshipping…) Freemasonry Lodge? No problem!!! We’ll send some guys along with you to join the Lodge, so you have someone to daven mincha with when you’re done slaughtering the babies….
Hey, you want to immerse your soul in the most tumah-dik spiritual state imaginable – a totally ‘made up’ world, where you spend most of your waking time totally in your head, and disconnected from God’s real world, and our real-world mission and mitzvoth?
No problem!!!
We’ll spend a bunch of cash opening up a virtual ‘Chabad House’ there, in the ‘Metaverse’, so you can kid yourself that what you’re doing is actually A-OK, and no problem at all, from a Jewish perspective.

Halacha says you can’t even mention Hashem’s name in an unclean place.

And genuinely frum Jews (at least try to…) abide by halachot.

We have been here before.

And the last few times, we failed this ‘technology test’ really badly.
But now, with all this Metaverse stuff that Chabad is trying to ‘normalise’ and make OK – we have to draw a line in the sand, and start to reclaim our souls out of this ‘alternative reality’ where anything goes, and there are no rules, no halachas, no mitzvahs and no Hashem, God forbid.
Let me end this with two stories.

Story 1: Happened in a Chabad shul on Purim three years ago, before Covid began.

That shul was being run by a Chabad couple who were personally very nice, and trying to serve the community with mesirat nefesh.
Just before the megillah reading began, I saw the guy setting up some sort of screen and computer, at the front next to where the reader would be leyning from Megillah Esther.
He stood up, and explained that Chabad had put together a ‘cartoon’ of the Megillah story, that would be running while they were leyning, ‘to keep the kids focussed on what was going on’.

I ran out of the shul then, and haven’t gone back.


Story 2: Concerns someone I used to know.

She was a big fan of Facebook, and was having a go at me for not ‘being on Facebook more’, 12 years ago, so my family could be more ‘in touch’ with their cousins abroad.

When I told her I didn’t think it was a good idea for frum Jews to be on Facebook, for any reason, she snapped back that she was doing a lot of mitzvahs on Facebook.

Like what?

Like, when someone gets sick, we put that up on Facebook so more people can say tehillim for them, she responded.


Recently, she got divorced.

She was so busy ‘doing mitzvahs’ on Facebook and Instagram, she ran out of time to cook supper for her kids, or spend quality time with her husband.

(Let’s not even ask how much time she was spending ‘reciting tehillim for sick people’, I think you can already guess.)

It was quite a shock when that happened, as she always had stunning pictures up on Facebook of her 5 star Pesach Seder Table, and all that.

But it seems, she was mamash living in virtual reality.

And sooner or later, you pay a huge spiritual price for that.


PS: Someone just sent me this, a link to this on the website:


It’s an 8 minute long rant, where he basically just keeps saying ‘the Toyrah Oyr’ is telling us we all need to listen to Rovs and doctors, who are telling us we must get ‘vaccinated’, and we have no right to do our own research, or to come to our conclusions.

He literally says this:

“You have no ownership over your body to begin with.”

At the end of this rant, he seems to be suggesting that anyone who questions the rabbonim and mainstream doctors who are pimping the Covid shots (aka ‘conspiracy theorists’) are mentally ill.

Really, please go and listen to at least the first two minutes of this, so you can hear how he sounds while he’s saying this.
Here’s what my correspondent added:
If you look Rabbi Braum up on Wiki you read:
“Eligibility as community rabbi

Several rabbis associated with Rabbi Osdoba have stated that Rabbi Braun is not qualified to serve as a community rabbi.

Rabbi Braun’s rabbinical ordination has also come under scrutiny; some have questioned the legitimacy of his ordination, however after reviewing objection brought by Rabbi Osdoba, the arbitration panel (Zabl”a) ruled that Rabbi Braun’s rabbinic ordination is valid, stating:

“The semicha is a kosher semicha, it is not forged. Therefore this remains an absolute semicha… In light of the above, it is clear that Rabbi Yosef Shaya Braun shlita was elected in accordance with halacha. The entire public must honor him and all the other rabbis of the community must cooperate with him,etc., etc.”


Rabbi Braun is apparently the Mara D’Asra of Crown Heights.

Which makes his comments about the Torah saying that ‘people have no ownership over their own bodies’ even more disturbing.

I have never heard this idea in my life.

If anyone out there can help to shed some light on where in the Torah it’s meant to say this, as Rabbi Braun is claiming, I’d be very grateful.

And so, the birur continues.



I got this from a reader:

From a quick count on the wiki page, it looks like was the 16th website ever created. Just after

That’s pretty impressive, hey!
Here’s another snippet about Chabad and the internet, from HERE:
In 1988Yosef Yitzchak Kazen, a Chabad rabbi, began creating a Chabad-Lubavitch presence in cyberspace. With the advent of computer communication technology, Kazen recognized its potential for reaching an almost limitless audience, unlimited by geographic and other constraints.
Kazen digitized thousands of documents into what became the world’s first virtual Jewish library, and enabling thousands of people to learn about Judaism for the first time. served as a model for other Jewish organizations that created their own educational websites.
This snippet, from HERE, explains what the internet actually looked like, back in 1988:
In 1988, the total number of computers connected to the Internet ranged from 65,000 to 70,000 machines.
Although the Internet was already about 15 years old at the time, it was primarily used in academic, military, and government structures.

So, in 1988, the internet was being used in ‘academic, military, and government structures’ – and Chabad.

Doesn’t that strike you as unusual?
(Maybe, not so unusual, given the high levels so many Chabad chassids apparently had in very senior positions within the Pentagon…. which again, doesn’t that strike you as unusual?)

Here’s a snippet about Chabad’s internet ‘rabbi’, Yosef Yitzhak Kazen:

Yosef Yitzchak Kazen (1954 – 1 December 1998),was an American Chabad-Lubavitch Hasidic rabbi. He is known for creating and running in 1988, before the World Wide Web existed.
(Emphasis mine.)
Doesn’t this strike you as strange?

BEFORE the ‘World Wide Web’ even existed, is online?



History will judge whether all this ‘technology’ really is the force for kedusha Chabad claims it is.

It’s really a discussion about koshering a pig.

If a pig is the only thing available to eat, then it’s permitted for pikuach nefesh.

But that doesn’t mean the pig becomes kosher.

(And we didn’t even really get to the end of this story, yet, to see where all this ‘tech’ is actually leading.)


Here’s what happened to Rabbi Kazen:


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11 replies
  1. Darin Sunley
    Darin Sunley says:

    What Chalmers is talking about there is “The Simulation Hypothesis”, originated by Nick Bostrom.

    The Simulation Hypothesis is what happens when an ideologically-committed atheist philosopher discovers that the most basic and obvious fact about the universe is that it is obviously a created artifact.

    But he can’t come out and say that – the cognitive dissonance is far too strong and anyway he’ll get kicked out of the cool atheist kids’ club – so he and other philosophers start talking about virtual reality instead of grappling with the most important implication of discovering that we live in a Creation: that there is a Creator. Their minds skip completely over asking what we can know about our Creator and how we can and should relate to Him and start diving down into speculating about being little creators themselves.

    The Simulation Hypothesis was first published in the early 2000s, and was highly influential in my own spiritual journey – it made me, an lifelong raised atheist at the time, start thinking seriously about the idea that we are living in a Creation and that there is a Creator, and that it is reasonable to want to begin to investigate the Creator and determine how to draw close to Him, if at all possible.

    Widespread understanding of the Simulation Hypothesis can be a powerful spiritual force for good, as long as it’s the beginning of the investigation, and not the end.

    • Rivka Levy
      Rivka Levy says:

      You summed this up very well, thanks Darin.

      Basically, the impetus behind ‘Metaverse’ is rooted in that ‘anti-God’ vibe that is always the opposite of ‘good’.

  2. Daisy
    Daisy says:


    Overall I agree with your perspective on this virtual reality. That’s AI, the goal of the WEF, with all their communist / eugenicist/ DNA- altering philosophy.

    However there are some issues with which I disagree: first of all you are including the internet in the “Tumedig” world. Think about it: without the internet this blog woud not exist! The prayers of the Rav would never reach even one person! Technology CAN be used for good: for instance I can watch the Rav’s shiurim from the US. How can one lump every technological development together? Granted, I also find the digital AI world revolting; actually, watching that MANA video ( manna, anyone?), I couldn’t help noticing the pyramids in the background, and that totally demonic creature leading the way. What sick minds created this pseudo-reality? These people are obviously very much influenced by the Sitra Achra via the World Economic Forum and its tentacles – be they in health, technology, finance, or whatever. AI is taking delicate, human souls and turning them into non-humans ( meta-humans?), with the help of graphene oxide, DNA degradation, and 5G, most likely: zombies, isn’t that the goal? So yes, it is full of Tum’ah. But maybe, maybe, some of the souls who have entered that Tumedig space CAN be rescued by Torah shiurim: who is to say? Just as we are being helped by the internet, learning and spreading important information. If it weren’t for the internet we would not have learned a thing about the truth: vaxxxes, origami, masks, etc.; just like the Rav chose to enter the most degraded space, prison, to rescue lost souls there. What’s bad about that? Even you said that you feel Hashem wants you to do this work. How would you do it without internet technology? So yes, technology CAN be used for good: you just have to know the limits – as you call it, the line. So just because it came from Chabad doesn’t necessarily make that project bad. But the question remains: who is really funding this? Dirty, or clean money???

    So I am not sure that what Chabad is doing there is necessarily bad – provided their intentions are pure, leshem Shamayim, and they are not doing it in order to “kasher” what cannot be kashered and/or have fun and/or make treif money in a totally treif universe.

    BTW, gold and silver are referred to as “God’s money”, as opposed to that crypto meta-universe non-reality garbage; by Xtians, granted, but it’s a fact that the Torah is full of references to gold and silver, even in Parshat Bo we just read.

    • Rivka Levy
      Rivka Levy says:

      Do you really think it’s possible, to do real ‘mitzvahs’ in the Metaverse?

      Also, there is a huge difference between this statement:

      “The ultimate purpose for which these new technologies were developed…is that they be used for holy purposes”

      – which basically makes it an IMPERATIVE to use this tech, for holy purposes, and an approach which acknowledges that the internet is bad and tumah, but right now, I can’t seem to do what I need to be doing without it.

      It sounds like a subtle difference, but really it’s night and day.

      • Daisy
        Daisy says:

        I hear you, Rivka; I wanted to reply to you carefully, with concentration, understanding the nuances you are quoting, by reading your post again . But it is past 2:00 AM here, and my mind is not functioning too well at this hour: I will try tomorrow B”H!

      • האיש
        האיש says:



  3. Yosef from the Galil
    Yosef from the Galil says:

    “BEFORE the ‘World Wide Web’ even existed, is online”
    It makes perfect sense. The snippet you quoted said that they were digitizing documents, which was one of the primary functions of the internet prior to the Berners-Lee revolution. I was connected in late ’89 primarily for that very purpose.

  4. Alizah
    Alizah says:

    Wow, never heard of this before.
    It reminds me of something Rabaynu Zal said, about being where your thoughts are.
    And then it reminds me of the Simpleton and the Sophisticate, and whose path leads to quickSAND.

  5. Yakov Butterfield
    Yakov Butterfield says:

    Before the internet there were Message Boards. Everything was plain text.
    The “metaverse” is founded by some very, very “Dark” people like Marc Zuckerberg.
    People will justify anything and call it “Tech” but the bottom line it is EVIL.Read the Garden of Wisdom.or Rabbi Nachman’s The Sophisticate and the Simpleton for an explanation.
    When your Jewish upbringing has been watered down to nothing you have no foundation to build upon.


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